Unorthodox

Brand Strategy & Positioning

Design Direction

Trend & Cultural Insight

Storytelling

Innovation in Product + Packaging

For Rulebreakers Only: Unorthodox Multi-Masks

Born from inner rebellion, Unorthodox flips the script on skincare. With provocative visuals, caffeine-fueled formulas that wake skin up and command attention, and a raw underground edge, our face, eye, and lip masks smash the pastel prettiness of self-care culture. This is for those who shine fiercely on their own terms no compromises, no filters.

Unorthodox delivers bold results with unapologetic attitude because powerful skin doesn’t settle for ordinary; it demands different.

Our strategy? Simple. Burn the rulebook. Tear down the clichés. Disrupt everything the skincare world calls “normal.” Because ordinary is overrated.

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