Artesana
Brand Strategy & Design
Brand Storytelling & Positioning
Cultural Insight & Consumer Understanding
Brand Values & Emotional Connection
Product Differentiation & Market Positioning
Artesana: Authentic Peruvian Snacks with a Healthy Twist, honoring the hands behind the craft
Artesana is a culturally rooted Peruvian snack brand inspired by Grandma Rosa’s authentic homemade recipes passed down through generations. More than just recipes, Artesana honors the artisan spirit of hardworking individuals like Grandma Rosa, who crafted every snack with care and dedication.
Crafted for health-conscious consumers, Artesana offers baked chips that are non-GMO, low-calorie, and contain 70% less fat perfect for enjoying homemade goodness with less guilt. By celebrating tradition and craftsmanship, Artesana connects people to the warmth of ancestral cooking and the rich stories of Peruvian heritage.
