Colgate - Palmolive:
Brand strategy development
Consumer & cultural insight gathering
Category + competitor research
Innovation spotting
Global market understanding (USA, LATAM & Europe)
Character/brand refresh thinking
Communication & presentation of strategic recommendations
Brand Strategy for Kids – USA, LATAM & Europe
I collaborated on the strategic development of Colgate’s Kids portfolio by researching emerging trends, consumer insights, and category innovation within children’s toothbrushes and toothpaste across USA, LATAM and European markets. My role focused on identifying behaviors, design cues, and messaging that resonate with modern parents and kids, while helping inform a refreshed direction for beloved characters Dr. Rabbit and Tandy to feel more current and globally relevant. Designs are set to launch soon.
Intern Program Summer - Spring 2025. This website is for self-promotion purposes only. I do not claim ownership or copyright over any featured artwork, which remains the property of its respective creators and clients.
