
Andi Shandy
Brand Strategy
Design Strategy
Trend & Cultural Insight
Consumer Psychology
Behavioral Cue Integration
Creative Direction
Your Next Flirty Adventure Starts with Andi Shandy
In a world where dating apps are burning out and real, fun connections no longer feel genuine, Andi Shandy brings the spark back to real-life interactions. Inspired by Gen Zās taste for fun, flirtation, and low-commitment moments, Andi Shandy is not just another shandy. It is the key to your next flirty adventure. See someone enjoying a delicious can of Andi Shandy? They are ready for fun, real connections, and memories that last longer than your ex's excuses.
The strategy is to tap into the dating trend happening in supermarkets at 7 PM across South America and Europe, where people show they are open to meeting someone by placing an upside-down pineapple in their cart. Andi Shandy is not just a drink. It is a flirty invitation to love and vibe.







